At ONLY we embrace the magic of the possibilities within everyday life. That is our philosophy – ONLY is about you – and ONLY you.

Uniqueness is in our name, in our stores and our collections. Each item is created with this special ONLY feeling, representing our core identity, which has a mature twist with a focus on feminine strength, self-confidence and style.

ONLY represents many branches in the fashion world. First of all we are a fashion brand with a broad and international approach. Looking at the latest trends ONLY defines our own unique version of fashion, always considering the different fashion moments each ONLY girl comes across. That’s why the latest trends always show in our product line. The ONLY collections feature a unique, real and modern identity and attractive styles with international class.

On par with the fashion brand ONLY is also a denim brand. The blood in our veins is indigo blue and denim is a constant state-of-mind. In effect, all ONLY collections reflect the denim attitude, look and image. Details and trimmings that are found on any item will reinforce our brand identity.

Complement your inner ONLY girl with a modern and feminine look.

The ONLY Evolution

The ONLY brand was introduced to the Danish market in 1995. The first ONLY shop opens in Oslo Arkaden in 1997. In 1996 ONLY opens in China, managed by the Bestseller Fashion Group China. Today, there are more than 1,100 ONLY retail shops in China.

ONLY becomes an independent brand within the Bestseller Company in 2000. ONLY joins internet retailing with the launch of the online shop in 2008.

Today ONLY is an established and renowned retail chain with more than 300 shops in Europe and the Middle East and we are still growing. The ONLY brand is sold in more than 6,500 wholesale shops and is present in 23 markets. ONLY is a part of the worldwide fashion company BESTSELLER.

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