AT A GLANCE
Today Benetton Group is one of the best-known fashion companies in the world, present in 120 countries with a network of over 6,500 stores.
Brands
The Group has a consolidated identity comprised of color, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife. See Brands
COMPANY VISION
Benetton Group looks ahead with the young eyes of the future. Its story is built on innovation and seeing where others fail to see. Always at the cutting edge - with color, with its sales outlet revolution, with an absolutely unique production and commercial network and with a universal form of communication, creating both a phenomenon and cultural debate - Benetton was global before globalisation, but in its own way.
From the start, Benetton saw fashion as a global village where young people of every race live. It travels at the world’s speed, overcoming geographical, political and ideological boundaries.
Benetton is a responsible Group, receptive to the present time and attentive to the environment, to human dignity and to the transformation of society. It creates value and aims at growth, not as an end in itself, but as a means for contributing to progress.